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It was just an ordinary day. We were walking around Greenhills waiting for the time to go by. Then we entered V-Mall and noticed there was an indoor market or better known as “tiangge.”
We went for it. There were a lot of food stalls. They offered a variety of foods such as pasta, native rice cakes, sausages, candies; to mention a few. One stall caught our attention. That stall was called Yemashita.
Just An Ordinary Food Stall
What seemed like an ordinary food stall stood out when an enthusiastic man bragged about his food product. He was passionate about his yema.
He not only talked about it excitingly, but he also shared a generous amount of it for a free taste test. It didn’t matter if he sold a piece or not. He just made sure everybody who passed by got a taste of his yema.
He not only talked about it excitingly, but he also shared a generous amount of it for a free taste test. It didn’t matter if he sold a piece or not. He just made sure everybody who passed by got a taste of his yema.
We got a taste of his yema and he was not exaggerating at all. His yema was really good. One taste led to another and we just had to get the whole box. We couldn’t leave without it.
What’s even more interesting about Yemashita is the story behind it. The man behind Yemashita is a proud retiree. Too bad we weren’t able to get his name. We were too busy eating his yema.
The story has it that he spent about 20 years perfecting his yema. When he finally retired, he chose to devote his time to promoting it. That was one good decision. Yemashita is to die for!
You can do more than just share this post. Consider supporting this local food business the next time you want to satisfy a craving. 🤗
Yes! We are his first fans! An addict here
Same here … relly good yema 🙂
Yeah, you got it right! If there’s one person I know who is passionate in what he does, that’s the Yemashita King, Do Jhocson or as he is fondly called by family, Dokiks (he gave us all our weird names. 🙂 You would think it’s only yema but it’s life for him. And, it never fails, when I bring his Yema as pasalubong, or when I bring yema to a gathering when there is a balikbayan, in a reunion, in parties, people grab it and make sure they have an extra for take home!
Truly, I am not biased about his yema or about Dokiks, but you just really have to try it to believe it. And you will be one loyal believer of Yemashita! <3
Hello, Macky. Thanks for dropping by. We were too busy eating his yema that we forgot to ask him his name. For me and my family …yema is life …we love it …sadly, we don’t know how to make it. I’ve tried making it a couple of times and have failed miserably. We are always on the lookout for the best yema. My son would rather eat yema than chocolates. It was a pure pleasure coming across a man like Do Jhocson who is so passionate about yema. I don’t think you’re biased about his yema because it’s a fact. The story behind his yema is pretty inspiring. He’s a cool guy.
After reading your post, I had to see for myself. I went to get a box as well. Tama ka nga! Ang sarap! Perfect for Christmas giveaways. That is if my kids don’t eat it first.
A great idea for Christmas giveaways Thanks for sharing.